Pantopoleío the grocery app
Pantopoleío is a grocery ordering app for a local store who targets walk-in customers as well as existing customers who already order groceries online within a radius of 10 Kms radius from the store location.
May 2022 - June 2022
Most apps available in the market were plagued with too much information/advertisement. None of the apps offered any sort of assistive technology.
UX designer leading the app design from conception to delivery.
Design a simple, inclusive groceries ordering app with a translate feature.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
User research: summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. Primary user groups identified through research were adults between the age of 20-55 years who don’t have time to visit stores in person.
The user groups confirmed initial assumptions about grocery ordering but research also revealed that time was not the only factor limiting users from visiting stores. Other user problems included obligations, interests, or challenges that make it difficult to go to the store in person.
Full-time students and working adults are too busy to spend time going to stores.
Rachel is a 20-year-old full-time student who needs a translation feature because English is not her native tongue.
Platforms are not equipped with assistive technology.
Text-Heavy menus in apps are often difficult to read and order from.
User journey map
Mapping Rachel’s journey revealed how helpful it would be for users to have a grocery delivery app delivered to their home which has an Assistive technology like translate feature.
Taking the time to draft iterations of each screen of the app ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
As the initial design phase continued, I made sure to base the screen designs on feedback and findings from the user research.
The grocery categories provide less text-heavy content
The translate button on the home screen is provided for easy access to Non-English speakers
The low-fidelity prototype connected the primary user flow of order groceries, so the prototype could be used in a usability study with users.
Usability study: findings
Standardized ordering processes are appreciated by users.
Translation language options can have more options. Currently only has Spanish
My hi-fi prototype followed the same user flow as the lo-fi prototype. It included the design changes made after the usability study, and several changes suggested by members of my team.
Used icons to
Language translated feature for Non-English speakers.
The app makes users take less stress visiting and ordering groceries with a simple flow. It is less distracting and time-consuming.
One quote from peer feedback:
“The app made it so simple to order.”
What I learned:
While designing Pantopoleío’s grocery delivery app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Add more language options.
Explore ways to incorporate the “My list” feature which remembers the users preferences.